Where do 80% of young people get financial advice? Forbes consultant

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You’ll be able to browse Reddit for the most recent information and opinions. Or, you may bask in lip-syncing movies on TikTok. However a lot of People ages 18 to 41 are turning to social media for one thing extra severe — recommendation about bank card debt and different monetary issues.

A survey commissioned by Forbes Advisor and performed by market analysis agency Prolific discovered that 79% of millennial and Gen Z members have gotten monetary recommendation from social media.

However ought to millennials, Gen Zers, or anybody else depend on social media to information their cash selections? Opinions amongst private finance professionals are divided.

Foremost survey outcomes

  • 79% of People who’re millennials or Technology Z have gotten monetary recommendation from social media
  • 76% imagine that monetary content material on social media has made speaking about cash much less taboo
  • 62% really feel empowered by their entry to monetary recommendation on social media
  • Reddit and YouTube are essentially the most trusted platforms for getting monetary recommendation
  • 50% acquired paid as a direct results of the monetary recommendation they acquired on social media

Do you have to belief private finance recommendations on social media?

Licensed retirement planning guide Jake Falcon, founder and CEO of Falcon Wealth Advisors, is skeptical about following the monetary recommendation unfold on social media platforms.

“There are a number of educators who can converse to common recommendation, however the actuality is that everybody is totally different and what applies to at least one individual could not apply to a different,” says Falcone. “The large drawback of getting recommendation on social media is that the individual giving the recommendation might not be certified to take action.”

Then again, licensed monetary planner Brian Walsh, director of economic planning at on-line monetary platform SoFi, does not imagine in ignoring all private monetary info you come throughout on social media. For instance, should you observe the proper individuals on Twitter, you may discover “worthwhile and numerous” details about private finance, he says.

“Social media tends to get a nasty rap in terms of private finance, however it’s very unfair,” says Walsh. “Luckily, the nice examples of sound monetary recommendation on social media outweigh the dangerous. You simply should know the place to look and how one can distinguish between the 2.”

Social media platforms are inundated with discuss cash

The overwhelming majority of millennials and Gen Zers say they get monetary recommendation from social media. However the place do they most frequently acquire monetary info? Millennials favor Reddit, whereas Gen Zers favor YouTube.

Nearly 7 in 10 of these surveyed (69%) obtain cash recommendation on social media a minimum of as soon as per week, and 1 in 4 come across it every day.

Social media sources the place younger individuals obtain monetary info

Probably the most dependable social networking web site for monetary info

Walsh says there is no such thing as a barrier to viewing and absorbing monetary info on social media platforms.

“It signifies that individuals can simply present and entry info. However in terms of one thing as essential and sophisticated as private funds, it worries me as a result of there is no such thing as a one-size-fits-all method,” he says.

As such, social media can heighten dangerous and irresponsible approaches to reaching monetary objectives, particularly because the individual giving monetary recommendation might not be certified to take action, Walsh says. Within the survey, solely 31% of millennials and Gen Zers frequently examine the expertise and {qualifications} of individuals they supply monetary recommendation on social media.

Outdoors of social media, individuals surveyed primarily get monetary recommendation from household (35%) and web searches (33%). Using monetary advisors is comparatively uncommon (11%).

Walsh recommends LinkedIn and Twitter as the perfect social media sources for dependable private finance insights.

These two platforms enable individuals to supply context, which is essential in terms of private funds. Different platforms have a tendency to supply content material that’s a lot shorter and infrequently lacks context.” “I stress context as a result of there aren’t numerous absolutes in private finance.”

Utilizing social media for budgeting suggestions, not ‘get-rich-quick’ schemes

As you browse social media platforms, a collection of economic matters pop up, akin to inventory and bond recommendation (the preferred matter monitored by respondents, at 57%), debt discount suggestions or retirement financial savings suggestions. The 2 least in style matters amongst these surveyed had been get-rich-quick schemes (11%) and borrowing cash (7%).

Kinds of recommendation younger individuals obtain on social media

Half of the individuals surveyed stated they made cash as a direct results of monetary recommendation on social media, however 28% stated they misplaced cash.

“Sadly, anybody can put up something on-line with out penalties — together with dangerous or inaccurate recommendation about cash administration,” says licensed monetary planner and authorized non-public wealth advisor Rick Nutt, a senior wealth advisor at LourdMurray. “I am a regulated advisor. There are some issues I simply cannot say, and for good purpose. You do not get that filter on-line.”

Falcon recommends relying solely on social media for common training about monetary issues, after which in search of in-depth recommendation from a licensed monetary skilled.

Licensed monetary behaviorist Kara McSud, managing director and CEO of private finance platform Cash Habitudes, notes that younger adults could also be extra more likely to observe the recommendation given by individuals of their very own era than different generations. However generational recommendation comes with a dose of warning.

“Gen Zers adore influencers, a lot of whom receives a commission to advertise monetary recommendation, akin to recommendation on cryptocurrency,” says Macksoud. “What these influencers are abandoning is the chance and understanding wanted to handle a majority of these investments.”

Monetary recommendation on social media is a boon for traditionally deprived individuals

Whereas monetary professionals urge excessive warning in adopting monetary recommendation from social media, 78% of these surveyed imagine they’ve larger entry to monetary recommendation now than they might have as a part of earlier generations due to their identification, akin to race, gender, or earnings. .

Within the survey:

  • 72% of black respondents imagine that their race has traditionally been a barrier to acquiring monetary recommendation
  • 65% of ladies really feel the identical about intercourse
  • 57% of individuals incomes lower than $35,000 say their financial scenario would have been a barrier to getting monetary recommendation

In the meantime, greater than three-quarters (76%) of millennials and Gen Zers imagine that monetary content material on social media has made speaking about cash much less taboo, and 62% really feel empowered by their entry to such info on social media platforms, together with In it 75% are blacks.

As well as:

  • 73% reported that social media has improved their monetary literacy
  • 66% imagine they’re extra financially literate than earlier generations
  • 66% imagine they’re extra financially literate than their mother and father of the identical age

Though social media has made monetary counseling extra democratized, licensed monetary planner Carl Holubowich, director of Armstrong Fleming & Moore, warns that younger individuals ought to be looking out for monetary scams pushed by social media.

In a 2022 examine, the FTC famous that amongst 2021 fraud reviews that point out the age of the sufferer, People ages 20 to 29 accounted for 41% of fraud losses, in comparison with 18% for individuals ages Between 70 and 79 years previous.

“Anybody can develop into a sufferer of fraud,” says the US Division of Justice. “Scammers don’t double-down on an individual due to components akin to an individual’s age, monetary scenario, training stage, gender, ethnicity, tradition, means or geographic location. The truth is, perpetrators of scams usually goal particular teams based mostly on these components.”

In 2021, greater than 95,000 individuals reported losses of practically $770 million as a consequence of fraud that began on social media platforms, in accordance with the Federal Commerce Fee. These losses accounted for a couple of quarter of all fraud losses reported in 2021. These numbers have prompted the Federal Commerce Fee to explain social media as a “gold mine for fraudsters.”


Social media is not going anyplace, in fact. However neither does the presence of economic recommendation – and scams – on social media platforms.

With that stated, social media has damaged down some limitations in private finance. Many millennials and Gen Zers say that platforms like Reddit and YouTube have made the subject of cash much less taboo, boosted their emotions of empowerment and, in some instances, made more cash.

Nevertheless, millennials and Gen Zers ought to maintain their guard up in terms of monetary recommendation on social media on matters starting from shares to cryptocurrency. In spite of everything, the survey discovered that just one in 3 individuals between the ages of 18 and 41 had checked out sources of economic recommendation on social media.

“Be skeptical,” Knott advises. “As an alternative, method the fabric with an analytical eye, asking your self if this is sensible or if one thing simply does not add up.”


This on-line survey of 1,009 American adults, Millennials and Technology Z, was commissioned by Forbes Advisor and performed by market analysis agency Prolific. The error fee was 3.1 factors with a confidence of 95%. Information collected January 4-6, 2023.

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