The WGN promo sets the stage for the 75th anniversary

Standard Chicago tv station WGN is gearing as much as have a good time its seventy fifth anniversary by showcasing its wealthy historical past, reminiscences which can be seemingly nonetheless contemporary within the minds of many Chicagoans, and because of its standing as a super-station with viewers throughout the nation.

The station formally celebrates its seventy fifth anniversary on the fifth of April 2023, having signed on in 1948 and constructing a reputation for itself with mass manufacturing of widespread native programming together with “The Bozo Present”.

Its contribution to Chicagoland’s historical past has been preserved in its longtime slogan “Chicago’s Very Particular Property”.

Whereas regionally produced leisure programming has pale from the station’s airwaves, it nonetheless supplies an excessive amount of native information that, regardless of its present impartial standing, typically outperforms community applications like “In the present day” available in the market.

To have a good time its upcoming birthday, the station has created a round brand paying homage to the 1977 Globe Station brand design that mixes components of gold, diamonds, and a few distinctive typography.

The “WGN” is positioned alongside the highest of the circle with the distinctive “W” trying extra like an inverted “M”, whereas the “W” and “N” look like barely modified to have curved sides.

Under is a big “75” set in dramatic numbers together with a “5” whose higher left border has been modified to observe the curve of the adjoining “7”. The guidelines of each figures have curved ends that observe the round borders across the design.


The quantity “75” seems to make use of a diamond texture with added sparkles, a reference to the 75 years sometimes called the “diamond anniversary”.

All the brand design, together with the “75” image, seems to have been designed to create emotions of nostalgia by way of connections to the 1977 brand and shares some traits of the jewellery and different ornamental objects of the time of the station’s founding. It incorporates hints of artwork deco and different design actions, though not all of them have been in vogue on the time the station was based.

Both approach, the design nonetheless seems to be suitably festive and glamorous — and possibly, due to its shifting numbers, identical to Superman’s protect.

In the meantime, the Nexstar-owned station additionally created a promo that includes a set of framed pictures of its lengthy historical past. These pictures are lined up in a row, and the promo options the digital camera shifting slowly.

Audio from the programming and occasions depicted within the pictures are masterfully blended alongside transient typography screens that act as dividers.

The primary half reads “We have been ‘very’ there for the information”, which closely consists of the ‘very particular’ ingredient. The phrase “Jada” seems in a diamond sample with a gold border in a bigger typeface with out serif, amid skinny gold-coloured letters.

This display is adopted by “For laughs,” “For the date…” and “For you…,” all meant to complete off the start of the sentence “We have been there so…” and is the primary in a collection of screens, “Laughs,” not together with a tag The final and final bits are stylized “you” in all capital letters.

In line with WGN’s wealthy historical past in Chicago-area sports activities, some on-camera frames additionally embrace a ball or puck positioned close by, together with the commentator’s matching voice.

Design tuning


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The spot ends with a large magnificence shot of the station present newsgroup The Digicam Heart video wall shows an overpass of the previous station studios on West Bradley Place north of downtown Chicago.

This shot additionally exhibits two appearances of the “Very Particular Chicago” brand on the equipment itself, together with the emblazoned determine on the title completely affixed above the middle of the house base.

Lastly, the case ends with a “very particular” slogan learn aloud because the seventy fifth anniversary brand animates with a touch of sparkle.

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