The most famous racing sponsors in NASCAR history

Let’s check out probably the most well-known racing sponsors in NASCAR historical past. From success to affect and the whole lot in between, see should you agree!

A few of NASCAR’s most iconic racing sponsors will endlessly be related to the game’s best moments. Undoubtedly, a number of the photographs you keep in mind of your favourite private moments could have NASCAR’s sponsors on prime of them. of vehicles driverstracks, and even the Cup Sequence itself, sponsors are an integral a part of NASCAR historical past.

With that in thoughts, let’s check out probably the most well-known racing sponsors within the historical past of the game. We’ll dive into a number of eras of NASCAR’s historical past and discover their mixture of success and affect as we analyze the sponsors who helped make the game what it’s immediately.


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The Winston cigarette model first entered the game in 1971 as a title sponsor and has been in NASCAR for over 30 years. Owned by RJ Reynolds Tobacco, Winston’s model sponsorship helped usher NASCAR right into a extra trendy period and oversaw a few of its best moments and drivers throughout her tenure.

It’s going to be the one sponsor on the listing, however it deserves a spot, given the impression it is made. To at the present time, it’s the longest-running match sponsor within the sport’s historical past. She left after the 2003 season amid tightening legal guidelines round tobacco sponsorship. Regardless of this, for a lot of NASCAR followers, it’s nonetheless the primary sponsor that involves thoughts when speaking in regards to the sport.

GM Goodwrench

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GM Goodwrench served as sponsor for Dale Earnhardt’s No. 3 Richard Childress Racing automotive from 1988 to 2001, and continues to offer sponsorship for Kevin Harvick by 2007. Shepherd went on to win 4 NASCAR Winston Cup titles, in addition to Dale Earnhardt’s victory within the 1998 Daytona 500, one among 54 races they received throughout their tenure.

Other than their on-track success, Shepherd helped create the character “The Intimidator” for Earnhardt. The all-black paint scheme gave off menacing vibes. The drivers knew they have been anticipating robust racing after they noticed it of their mirrors. The sponsor is synonymous with Earnhardt and third, and can at all times be among the many most well-known racing sponsors.


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From one sponsor to a seven-time champion to a different. Lowe sponsored the No. 48 automotive for Jimmy Johnson from 2001 to 2019. The corporate has ridden alongside Johnson in all seven of his championships. It additionally has 85 Cup Sequence wins, making it probably the most profitable sponsor by way of race wins.

A complete technology of NASCAR followers have been accustomed to seeing Lowe’s run on the entrance, and Johnson’s success loomed consistently. This positively falls extra on the “success” facet of the spectrum than “impression”. It must be included although because it is likely one of the hottest racing sponsors as a result of enormous quantity of wins and championships it helped create alongside the No. 48.


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Sticking with Hendrick Motorsports, DuPont served because the title sponsor for Jeff Gordon’s No. 24 automotive from 1992 to 2013. The corporate is only one behind Lowe in most wins in Cup Sequence historical past at 84, whereas Gordon has assists in all 4 of his championships.

Maybe what DuPont is finest recognized for is its paint schemes. Whereas the intense flames rocking Gordon on the finish of his time with DuPont have been outstanding, the rainbow paint scheme within the No. 24 is likely one of the most iconic seems in NASCAR historical past. He was a spectacle alone, however his run on prime and in championship rivalry on a weekly foundation cemented him as a fan favourite and an all-time traditional paint scheme that will likely be remembered endlessly.

Alcohol sponsors: Molson Coors and Anheuser-Busch

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Every of those corporations’ associates can have their very own websites, however we will condense it into only one. Molson Coors owns Miller Lite (78 wins) and Coors Gentle (39 wins), who’ve a mixed whole of 117 NASCAR Cup Sequence wins. Miller Lite particularly has seen a number of the sport’s main drivers. From Bobby Allison and Rusty Wallace in its earlier days, to Kurt Busch and Brad Keselowski extra just lately, Miller Lite has paid homage to a number of the most interesting vehicles and drivers the game has recognized.

Anheuser-Busch has an identical impact. With Budweiser (64 wins) and Busch (24 wins) underneath its umbrella, the corporate is among the many finest within the historical past of the game by way of success. Budweiser has been round NASCAR because the late 1970’s. He’s maybe most synonymous although with Dale Earnhardt Jr.’s early DEI profession, with whom he received 17 races. Bush’s sponsorship additionally dates again to their time with Cale Yarborough. The corporate even prolonged to sponsoring a Class II Nationwide NASCAR circuit from 1984 to 2007.

Given the entire above, there is no such thing as a doubt that these corporations are among the many most well-known racing sponsors in NASCAR historical past.


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You may’t go away goats off the menu. Richard Petty’s partnership with STP started in 1972. The corporate has collected 60 wins throughout its time in NASCAR, most of them with Petty as driver. What makes this relationship particular is that after 51 years, the 2 are nonetheless collectively. STP has sponsored the Legacy Motor Membership (previously Petty GMS) since 2011 after initially being affiliated from 1972 to 2000.

Followers additionally bought a kick out of STP’s gorgeous paint scheme, as the corporate added Day-Glo pink to Petty’s signature vibrant blue when the 2 have been united.

coca cola

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We’ll find yourself with a sponsor who’s in all probability finest recognized for being out on the path. Coca-Cola presently has 4 drivers signed to its model, together with the just lately topped champion Joey Logano, and has 28 wins as a race sponsor. Her attendance on race weekends is second to none. You may see it in mid-race ads, sponsorship panels, and at pre- and post-race ceremonies, as Coca-Cola merchandise discover their approach into drivers’ palms nearly each time they seem on digicam.

The corporate additionally sponsors two races yearly: the Coke 600 in Charlotte and the Coke Zero Sugar 400 in Daytona. the eNASCAR sequence It’s sponsored by Coca-Cola, which took on the function of title sponsor in 2020. Whereas different manufacturers dominate the monitor, Coca-Cola takes the cake from it.

Honorable Mentions: NASCAR’s Most Well-known Race Sponsors

NASCAR is crammed with iconic sponsors from its historical past. Listed here are some honorable mentions that did not fairly make the listing.

  • Napa auto components
  • dwelling depot
  • rosemary
  • M&M’s
  • Pennzoil
  • dewalt
Featured picture credit score: Robert Laberge/Getty Photos

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