Pop-up holiday markets help shoppers find businesses that don’t have storefronts

Trying to promote Madison Black businesses, Ujamaa, host a multicultural business group holiday markets throughout the month of December.

The holiday season is important for small business owners, said Tara Wilhelme, founder of Ujamaa, but it’s often tough for those without storefronts.

“It takes money to get into a brick-and-mortar space. It takes insurance,” she said.

All markets will be held at UW South Madison Partnership, 2238 S Park St. , and will be held December 4, 10, 17, and 18 from 1 to 5 p.m. Interested vendors can still register a booth for $25, Wilhelmi said.

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Ujamaa has been running vendor markets for several years. The Business Group is part of Every One Teach One, a community recovery and wellness organization run by Wilhelmi. Wilhelmi said Ujamaa’s goal has always been to provide entrepreneurs with colorful resources and support. with the holiday markets, Ujamaa hopes to capitalize on growing community support for black businesses.

“We try to capitalize on the fact that people are talking about black entrepreneurs and black entrepreneurship,” said Wilhelmi. “We’ve been doing this for seven years, but we’ve already seen a lot of interest from community partners and attendees in the last two years.”

“Just don’t stop.” Business owners remove obstacles to getting to Madison

Sarah’s landlord branchI worked for Ly Temptations, a body care company at 1812 S. Park St. , with Ujamaa for two years. .

“It was a really good network for me to learn pretty much about the business. So it was like a hands-on Business 101 experience,” Branch said. “A lot of people in the network gave me tips about the first things I should get like credit card readers, And how to set up my cab and how to price my items.”







worldly temptations

Sarah Branch, owner of Earthly Temptations, sells body care and self care products. I have been involved with Ujamaa Business and Markets Network for two years.


Sarah branch


For small business owners, it’s all about being visible, Branch said. For this reason, spaces like Ujamaa’s holiday markets are essential.

“Pop-up markets for the holiday season are essential because they allow us to connect and allow us to be visible in the community,” said Branch. “Some of these companies that are in spin-offs, I would never have known about them.”

Ujamaa hopes to eventually open up a shared retail space, but for now, Wilhelmi is looking forward to the spirit that the holiday markets will foster.

“There’s a lot of camaraderie. People exchange ideas and just mentor each other,” Wilhelmi said of the markets. “It’s a space to feel seen and represented.”

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