NASCAR fans rejoiced as ‘Hate of Racing’ movie put on hold

Always a step forward. This is what everyone wants. And when it comes to technology and automation, transformation seems inevitable. However, this NASCAR-specific, futuristic approach isn’t something fans would approve of.

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Earlier this year, NASCAR announced that it is exploring the opportunity for electric vehicles. Furthermore, Steve O’Donnell, NASCAR’s director of operations, revealed that auto companies such as Toyota, Ford and Chevrolet have expressed interest in the concept.

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Moreover, he has participated in the possibility of holding an all-electric exhibition series in 2023. However, in a recent tweet by Adam Stern, it was revealed that the said exhibition will not take place next year. This does not mean that the board of directors is taking a step back. But that only means that 2023 won’t mark the start of this electric show.

Once NASCAR fans came across this post, the comments section was filled with countless opinions. Fans said they are satisfied with the news. Interestingly, most of them reacted negatively to the entire concept of electric vehicles in NASCAR.

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Although NASCAR fans haven’t been able to come to terms with this new concept yet, the governing body is perfectly fine. Joy about this new transformation. Viewing this as a step in the right direction, NASCAR hopes to create a world where the original series and the electric series can coexist.

Why does NASCAR favor electricity?

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Earlier this year, Canalys, a marketing research firm, shared that a 109% growth in electric vehicle sales has been documented since 2020. Seeing this data as a huge opportunity, NASCAR aims to tap into the new market. On top of that, Steve O’Donnell feels this could be a huge part of the sport’s future.

DAYTONA BEACH, FL – FEBRUARY 15: Joey Logano, driver of #22 Shell Pennzoil Ford, drives during practice for the 64th Annual NASCAR Cup Series Daytona 500 at Daytona International Speedway on February 15, 2022 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images)

He said; “As everyone knows, there is a huge push across all of our (original equipment manufacturer) partners, even potential new OEM partners. So it is important for us to explore this space. I think there is a lot of interest from our existing partners to be a part of that.”

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On top of that, O’Donnell explained, NASCAR is trying to create a space for all kinds of audiences. He said that if there are people who want to explore new types of technologies at a NASCAR event, the sporting authorities should be able to meet that.

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