MLB The Show adds the leading black baseball team from 1934 to its roster

“The team has been in the news in recent years, to a large extent about their failed attempts For entry into the Canadian Baseball Hall of Fame, “Hive CCO Simon Creet tells Muse.” In the town of Chatham, everyone knows the story of all the stars of color, but their impressive achievements are largely unknown in the rest of Ontario. We couldn’t think of a better way to benefit from OLG’s partnership with MLB than by helping this team’s story spread and live. “

With this mission in mind, the agency searched for physical and online sources of images, statistics, and artifacts that would help them create their avatars. Once they gather enough data on how the All-Stars swing their bats and enter and manage the rules, Hive has built numbered individuals that players can download, customize, and play in franchise mode.

“We wanted to keep this team’s memory alive in a fresh new way that people have never seen before, even those who were closest to the team and remember it well,” says Mike Albrecht, ACD Agency. “We felt the weight of this team’s importance to the community and their family members. It added an extra layer of focus to make sure we were doing it right. We felt there was a lot at stake. We wanted to make sure we were telling a historical story in the right way.”

He adds, “The first time we saw 1934’s Colored Chatham All-Stars take to the field at MLB The Show 22, we all got goosebumps.”

On September 24, the Descendants of the All-Stars played a charity game at Fergie Jenkins Field in Chatham, and OLG donated $25,000 to support the historical association.

Last month, Amazon’s Prime Video rekindled interest in women’s baseball from the 1940s — and made an empowering statement on behalf of all female athletes — by multi-faceted promotion Promotes her series A League of Their Own.

credits

Title: Chatham Run
url: olg.ca/ChathamPlaysOn

Client: OLG
Marketing Communications Director: Yvonne Leung
Marketing Communications Director: Kate Perkins-McVey
Director of Enterprise Brand Experience and Marketing: Greg Dermer
Director of the Media and Trade Corporation: Lou Pagnotta
Corporate Brand Experience and Marketing Manager: Atefeh Zare
Director of Sponsorships and Media: Andrea Goncalves
Social Media Manager: Lisa Bassett
Social Media Manager: Klaudia Las
Media Relations Manager: Tony Bitonti
Equity, Diversity & Inclusion Director: Tyjondah Kerr
Vice President of Communications: Gina LeBlanc
Vice President of Brand and Marketing: Maxine Chapman

Partner Client: MLB
Senior Director, Activating International Partnership: Andres Zapatas
Director of International Corporate Partnerships: Khaled Bassiouni
Senior Coordinator, Partnership Activation Sponsorship: Tyler Hart

Creative Agency: The Hive
Creative Director: Simon Crete
Strategy Manager: Dustin Rideout
Vice President of Customer Services: Shawna Hayman
Co-Creative Director/Copywriter: Mike Albrecht
Co-Creative Director/Artistic Director: Ryan Speziale
Account Manager: Lauren Smith
Project manager: Tracy Chang

Production company: Villa
Director: LeSean Harris
Director of Photography: Shady Hanna
Producer: Jeff Soo
Executive Producer/Founder: Taj Critchlow
Executive Producer: Fuliane Petikyan
Chief Operating Officer: Dean Rosen
Head of production: Amir Karimi
Complete product: Michaela Fasulo

Producers: Makers
Executive Producer: Roma Ahi
Producer: Sam Hall
Play Test: Michael Narimala

Editorial: Married to giants
Online and Offline Editor: Nick Yumol
Assistant: Parnika Raj
Producer: Iris Angelakis

Color: Artjail
Coloring: Clinton Homemouth
Assistant: Austin Tang

Sound: Oso
Creative Director: Harry Kannazan
Creative Director: Daenen Bramberger
Producer: Kristen Libet

Visual Effects: Daniel Bianza

Media Agency: Mediacom
Group Account Manager: Sandra Hayes
Account Manager: Julie Sami
Media Chart: Jimmy Ellis
Social team:
Account manager: Alexander Widerszpil
Account Coordinator: Lisa Rahman
Software team:
Program Director: Riya Raju

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