Meet the Heads of St. Pete’s Girl, where women support each other’s businesses

Greater than 50 girls sat round a circle inside the doorway corridor of the St. Petersburg Metropolis Theater on Friday morning for a gathering with St. Pete Lady Pussy.

The networking group’s communications director, Taylor Adams, entered the circle with microphone in hand, carrying pink earrings that learn “Screw It Up.” Let’s do it.’ I began assembly.

She mentioned of the group, “We’re the most important, quickest rising, and most tasty feminine entrepreneurial group within the Tampa Bay space.” Ladies cheered round her.

The theater corridor was a step away from The Crislip Cafe on Central Avenue the place St Pete Lady Bosses started assembly practically a 12 months in the past. The networking group has transcended the area with the unfold of phrase of mouth—girls in enterprise have been coming collectively to be cheerleaders for one another of their ventures.

The St. Pete Lady Bosses Fb has grown to over 3,100 members since its launch. About 160 persons are a part of a paid membership program that debuted final summer season. The group additionally launched their very own podcast known as “Bosscast” on the finish of the 12 months.

As they do each week, the St. Pete women meet within the theater corridor on Friday mornings to debate a selected matter. In early December, they targeted on the subjects of utilizing social media and different Web instruments. The assembly started with the leaders saying their first passport to wellness, and members might join entry to almost a dozen life coaches, vitality readers, or psychics—all of them girls.

Kimberly Clark leads the audience in a group discussion during the St. Pete Girl Boss Network event on Dec. 9.
Kimberly Clark leads the viewers in a gaggle dialogue in the course of the St. Pete Lady Boss Community occasion on Dec. 9. [ JEFFEREE WOO | Times ]

Then they broke into smaller teams—which introduced collectively girls from a wide range of industries, like actual property, espresso bean distribution, CBD retail, yoga, and extra—to jot down recommendation on pink sticky notes. They shared their notes anonymously with a random particular person within the room. They went on to debate their earnings for the week, what on-line instruments helped them run their companies and the way chasing cash can distract from their duties.

Whereas many ladies got here to community, many members mentioned they stayed as a result of they discovered individuals who understood what they have been coping with. The group’s sense of neighborhood made it a secure place to make associates and get suggestions on their work.

Founder Sandy Bean, 45, mentioned she began the group after she went from being a trainer to proprietor of an educational enrichment heart for presented college students — realizing she was lacking out on neighborhood within the course of.

Whereas psychologist Abraham Maslow’s hierarchy of wants prioritizes integrity and consistency, Bean mentioned, new entrepreneurs often flip the hierarchy to deal with self-fulfillment and sacrifice safety to be able to attain enterprise targets. Having a neighborhood they will rely on is vital to rebuilding these security nets, she mentioned.

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Bean mentioned she tried different networking teams however struggled to make actual associates. I seen that some girls’s voices weren’t heard.

“Going to those networking teams, the ladies are so wonderful. It is very totally different whenever you’re in a blended crowd. I am not making an attempt to throw guys below the bus or something, however it’s fully totally different.”

From left, team members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz speak to attendees during the St. Pete Girl Boss Network event.
From left, crew members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz communicate to attendees in the course of the St. Pete Lady Boss Community occasion. [ JEFFEREE WOO | Times ]

So Bean invited 5 different girls she already knew to satisfy on the espresso store and created a Fb group, selecting the title St. Pete Lady Bosses “satirically”. She hoped 20 individuals would enroll. Inside a number of days, she mentioned, there have been a number of hundred within the group, then a thousand. Now, there are girls from Dunedin, Sarasota and even Lakeland who come to the conferences.

“We began working in-person workshops and volunteer occasions, and (St. Pete Lady Boss) rapidly changed into an organization that was under no circumstances what I anticipated to occur so rapidly,” mentioned Bean.

As for Clara Clayton, a 57-year-old wellness coach, she mentioned most of the networking teams she was a part of have been shut down throughout COVID-19 and by no means resumed.

Name tags are laid out on a table for the St. Pete Girl Boss event.
Title tags are laid out on a desk for the St. Pete Lady Boss occasion. [ JEFFEREE WOO | Times ]

At first, Clayton joined a Fb group and began attending Zoom co-working periods. Then I began going to comfortable hour occasions earlier than becoming a member of the larger weekly get-togethers.

The group helped her get new purchasers and likewise recommendation when she wanted it. She loved St Pete Lady Bosses a lot that she grew to become a model ambassador for them.

“It is not nearly exchanging enterprise playing cards. It is about forming deep relationships.” Clayton mentioned. “Passing chilly threads, that is not for me.”

Jennifer Schultz, vp of St. Pete Lady Bosses and proprietor of The Crislip and the present store hooked up to The Service provider Café.

“The magic of this group permits me to search out others who’re consultants in areas that may assist educate me and different girls in areas which may not be a powerful match for us,” Schultz mentioned. “I by no means wish to be the neatest particular person within the room, I wish to meet different individuals who can assist me be taught and assist different girls be taught.”

While many women sought out the Girls' Heads of St. Pete to connect, several members said they stayed because they found people who understood what they were dealing with.
Whereas many ladies sought out the Women’ Heads of St. Pete to attach, a number of members mentioned they stayed as a result of they discovered individuals who understood what they have been coping with. [ JEFFEREE WOO | Times ]

Many ladies additionally collaborate and go to one another’s retailers or e book periods with one another.

One medical insurance company advised her small group that the excessive level of her week was that each appointment she had prior to now seven days had been booked by a woman boss.

When Central Avenue’s dwelling decor Canary Reward Store Proprietor Allie Padin opened in November, and has credited the group with serving to her contact a business actual property agent, small enterprise legal professional, and basic contractor—all of which helped expedite getting her enterprise off the bottom.

Schultz hosted a pop-up in her store in the course of the vacation season to assist fellow flower arranger, The Roaming Petal.

Roaming Petal’s Erica Holland, 29, mentioned the group helped her triple her community in a brief time period and opened up new alternatives for collaboration with different native companies.

“I run my very own enterprise, it is simply me,” mentioned Holland, 29. “Having a assist system of different individuals to ask questions after I want bounce concepts or whenever you really feel overwhelmed by the craziness of the entire entrepreneurial factor has been actually useful to have that right here.”

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