It looks like the Kardashians are “rebranding themselves” to get out of reality TV

If there’s one thing the Kardashians have been known for over the past decades and they’ve been in the spotlight, it’s it drama.

Needless to say, the sisters have gained notoriety for the scandals they featured on their former E! reality show keeping up with the Kardashians.

from literal physical you fight Between sisters of all kinds Messy storylines Including cheating scandals and divorces, keeping up It presented viewers with the ugly moments of the sisters’ lives as well as their beautiful lives.

But fans have noticed a huge shift in the amount of drama featured in Hulu’s latest series, Kardashians which first aired in April – ten months after the final episode of KUWTK aired.

The first season, which ended in June, barely made use of the array of dramatic storylines the sisters were experiencing.

For example, there was absolutely no mention of the Astroworld tragedy, which saw ten people killed and hundreds more injured at a festival themed and organized by Kylie Jenner’s boyfriend, Travis Scott. Travis and Kylie’s reactions to the event teased her Big controversy After the people considered the minimum of their words “Unfaithful” And the “Lack of respect. “

However, the show made no mention of the concert at all, and the sisters were even accused of it Fake a whole story To avoid just mentioning it.

Meanwhile, most of the episodes centered around bland plot points, with some occasional drama offering an interesting hook for viewers to keep watching.

“How are we already in the last episode of the season?? Literally nothing happened,” one person wrote reddit When the finale aired. And we had to wait a week at a time for 45 minutes for nothing. I loved KUWTKIt was funny, unexpected, light and messy in the best way. This new show is just one long ad and campaign about how amazing Kim is. I am depressed.”

Fans have also begun to notice an increase in the amount of content focused on the works featured, which the sisters themselves have said will be a major focus of the new show.

But how much Work related shots And the sheer lack of drama in the first season was nothing compared to the second season, which saw a marked increase in all things business, and a decrease in scandals.

And now, with the Season 2 finale airing only this week, it’s becoming clearer than ever that the Kardashians’ approach to reality TV is very different than it used to be, with fans actually believing the sisters are surreptitiously distancing themselves from the genre entirely and undergoing a process. Rename “min. Allow me to explain.

Therefore, this season – like the first – hardly discussed some of the key moments in the lives of the sisters. While the first episode delved into Tristan Thompson’s recent cheating scandal and gave some of it Wonderful insight About his relationship with Khloe, the rest has proven to be pretty mediocre when it comes to drama.

For starters, there was a bit of a mention of Kim Explosive hostility with her ex, Kanye West, though this pretty much dominated social media over the months the show was filmed.

Kanye, now legally named Ye, has repeatedly attacked Kim and her then-boyfriend, Pete Davidson, after they expressed a strong desire to rekindle their romance a year after filing for divorce.

Yi accused Kim and her sisters openly to kidnap Their 4-year-old daughter, Chicago, went on to falsely claim he was Access denied To see their children completely.

Pete ended up replying to Yi with a very long string of messages — including the now viral text about him being “in bed” with his “wife” Kim — and the whole thing caused quite a stir online.

but, Kardashians It showed absolutely no footage of the feud, only two ultras were presented Brief references to contention throughout the entire season.

Speaking of Pete, owner short appearance The show was lackluster as can be said. Fans were expecting to see a lot more of the comedian on the show after producers confirmed he would appear, and he has appeared repeatedly in the trailers. But he only appeared on camera once – in the penultimate episode of the season.

Meanwhile, Kim, Khloé, Kris, and Kylie have also been caught up in an uphill legal battle with Blac Chyna, an ex-boyfriend of their brother, Rob Kardashian. Again while we know the actual trial details were Incredibly messyThe Minimum content We saw about it on screen and it didn’t offer anything new.

It’s also worth noting that this season saw a huge lack of Scott Disick content, which fans have also called disappointing. But we will come back to this later.

Taking to TikTok to share a popular theory about the huge lack of drama and user @employeewho runs the popular Northwest parody account @employeedelving into the topic further.

Remember when they first launched the show and they kept saying, ‘It’s different, it’s new, it’s documentary style? Natalie questions. “I discovered it. It’s new in the fact that there’s no drama at all.”

“They intentionally didn’t have any drama or any conflict on the show,” she says, before rightly noting that while some might argue that Tristan’s paternity scandal was played out, the athlete was never confronted on camera, minimizing the mess that was This story could have caused you.

“They never made it a big thing, it was just showing us Chloe and trying to get the audience to sympathize with her,” she says.

Natalie then goes on to suggest that Kourtney’s reasoning for being on the Hulu show had everything to do with her lack of drama — which is totally reasonable, given that Kourt got away from filming so memorably. KUWTK The show was later accused of being “toxic”. Convert it to “personal”.

“I also think the main reason Kourtney agreed to do this series was because they agreed that she wouldn’t have to put her trauma on display,” says Natalie. “I also think she’s not 100 percent interested in fighting with any family members on camera anymore.”

Drawing a direct comparison between past and current reality shows, Natalie sums up: “On E!, we get the drama level up. On Hulu, it’s peaceful and quiet.”

And in a follow-up video, Natalie goes on to suggest that Scott Disick’s lack of content on the show — especially compared to the amount of airtime Courtney’s husband Travis Parker gets — has everything to do with the sisters choosing a pacifist approach. .

Scott was pivotal KUWTKAnd, despite being featured heavily in Season 1 — often complaining about being left out of the family as Kurt and Travis’ relationship developed — viewers ended up finding themselves choosing sides as some defended Scott, and others condemned him.

Some people even ended up pitting him and Travis against each other, all of which led to even more drama.


Kourtney has also been incredibly vocal about it Annoyance of the show’s editors to include a lot of Scott’s reactions in the episode about her and Travis’ engagement, which she claimed “overshadowed” the “fairytale” moment.

Prior to the second season, Courtney also revealed that she did “no idea” If Scott appears in any of the episodes, though he is listed as an executive producer on the show. Thus, some fans now believe that Scott’s exclusion from Season 2 was a deliberate move to move away from the messy content, giving Kardashian a more polished public image.

my viewers Viral TikTok He finally suggested that the Kardashians’ new style of television is actually a very conscious effort from them to “rebrand” themselves, and move away from reality star status altogether.

Talk about how this is an attempt to rebrand them. They are currently rebranding themselves. One user said.

“It could be their attempt/goal to change their image. Taken seriously. Sales. Advancement. Power,” another suggested. In response, Natalie wrote, “It could be their big departure from reality TV.”

Continuing to use Kendall Jenner as an example, Natalie points out that the model was deliberately described as an “818 business girl who also likes to flip houses in her spare time” on the Hulu show. “This is another brand. It shows that she’s more than just a model, she has a business, she has ideas, she’s creative.

Overall, people found themselves agreeing with the viral theory, and took to the comments to express their thoughts. “They’re hour-long commercials for their brand,” one person wrote of the episodes. “No wonder we’re all so bored I didn’t even realize it!” said another.

“It’s a purified version of KUWTKA third user agreed. “I understand it’s their prerogative to show what they want us to see, but it’s a snooze-fest on autopilot.”

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