How Virtual Reality is Blurring the Lines Between Designers and Consumers – Rob Report

“I’ve always wanted to disrupt the traditional Wall paper says Julia Panselhon, founder of the London-based wallpaper brand Made of material. “virtual and augmented reality [VR and AR] My catalysts were to lead this change.”

collage artist animated wallpaper is among the most eye-catching AR and VR design products gaining traction in the combination of high-end residential and resort products. These technologies, which are still nascent, are powered by sophisticated software platform systems – mostly rendered in 3-D – including mixerAnd the Unreal Engine And the Photo shop.

says David Azar, co-founder encryption, a site dedicated to Web3 technologies that include both technologies. “They also influence how people build, sell, and outfit these homes.”

To elaborate on the definitions further, Azar says that augmented reality augments a real-life environment or object by saturating it with digital elements — like a 3D visual of a couch as it would look in your living room. Virtual reality, on the other hand, is a three-dimensional world, similar to the design of a house that has not yet been built. Today’s designers and architects are turning to both approaches in creative ways.

Ornar showroom in Miami

Made with AR Matter wallpapers

Courtesy of the article made from

According to Bancilhon, interested customers will be able to scan a QR code on their phone or press a button on their computer and watch a two-minute animation of the background featuring 120 separate frames. Each frame can be viewed individually, with customers selecting the one they particularly like. Made of Matter then translates the frame image into a background pattern, which is produced for the client – a custom pattern for the metaverse age. The company charges about $350 for a single frame and wallpaper costs $70 per 10 square feet.

And in the same vein, the French design studio Lizar Sells digital to physical art for homes. Co-founders Jacques Lalo and Alexandre Vannucci use their expertise in AR and VR to create immersive works for clients.

Recently, Lezar has been behind the artwork Be two lineswhich depicts a woman dancing. Each of the 2775 Dance Frames can be obtained as an exclusive NFTVannucci says. “This NFT gives the buyer the right to convert the snippet of their choice into a physical work.” He says an NFT costs $400, while artwork can run upwards of $4,000, depending on materials and size.

Ornar showroom in Miami

Ornar Miami showroom

Courtesy of Ornare

Going beyond the decorative elements, some architects and interior designers are going beyond standard rendering software and using virtual reality to more accurately visualize their residential projects. Tel Aviv– Architect Simon BarazinFor example, he has begun to adopt virtual reality technologies and use 3D software Unreal Engine To develop designs complete with room size, lighting, colors and materials.

Brazin’s latest commission—about $500,000 for the job, a large sum of which is earmarked for the virtual reality component—has him doing a large, minimalistic kitchen renovation for a Tel Aviv apartment. “The client preferred bright colours, so I gave him three looks – blue, green and red. He was able to see how each of them would look in his kitchen and in the end he liked the blue better,” he says. “The design process was straightforward, which is what virtual reality helps to do. It was groundbreaking for my work.”

In some cases, AR and VR can help justify an expensive purchase, says Los Angeles owner Gianpiero Gaglione. GG interior design. “As much as possible,” he says, “clients want to see exactly what they’re getting before they invest large sums of money in renovations” or a new home. With AR and VR, they can.

Digital-to-physical art from French design store Lezar

Digital-to-physical art (left) from French design store Lezar.

Photo by Corentin Schimel / Courtesy of Lezar

for example: Orner is a Brazilian cabinetry brand known for its extravagant custom cabinets ranging from $100,000 to $500,000.

Stephen La Fonte, a Miami-based interior designer, regularly hires the firm to remodel cabinets for his clients’ homes and describes its use of virtual reality glasses in his Miami showroom as radical. The technology allows clients the chance to “live” their potential closets—rooms that can include items like leather shelves and mirrored bronzed glass.

says La Fonte, who added that he commissioned Ornare to install the closet in his Miami home earlier this year. “Honestly, I wouldn’t have paid for it if I hadn’t been able to see it beforehand,” he says. “Virtual reality gave me the opportunity.”

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