As professional skincare brands and beauty experts look to expand their sales channels, a new platform is offering them an e-commerce opportunity via skin analysis using artificial intelligence.
Artificial intelligence skin analysis company Corelai, founded by entrepreneur, L’Oréal Group and Unilever alum Sean Patrick Harrington, announced its official launch Monday after its August launch. It uses the skin analysis tools of Revieve’s cosmetic tech platform AI and book appointments online from the Clientela shopping platform. Using an affiliate model, the platform aims to offer a new sales channel to cosmetologists who are looking for an e-commerce option to sell products to clients.
According to Harrington, beauty experts whose revenue has been hit by the pandemic are adapting to changes in the way customers buy skincare products. When the shutdown happened, customers who had purchased professional skincare products from a facialist turned to buying online, and Harrington said many continue to do so.
“To truly serve our professional market, we needed to give them a safe, private space to do business, but also invest their time to help offset some of that revenue loss. We also [wanted to] Providing a retail gateway to its clients,” said Harrington, a beauty expert.
Using Revieve’s AI skin analysis technology, the website allows users to scan their face on a desktop or mobile phone and get a “skin score” out of 100. Skin is ranked based on nine different skin problems: hyperpigmentation, melasma, smoothness, and uneven skin Colour, luminosity, radiance, dark circles, redness and dull skin. It then allows users to complete a skin test that asks for more details about their skin, routine, life changes and product type preferences. Users can then sign up for a list of product recommendations tailored to their skin concerns.
According to Jenna Blaha, co-founder of Coralai and former editor at Elle and Marie Claire, the platform is currently promoted primarily via beauty experts who offer the platform to their clients. To get the word out about it to beauty experts, the e-tailer is advertising on B2B platforms like Lip Gloss and Aftershave, said community manager Kate Schwab.
Skin care professionals “tell us these stories when facial scanning first became a thing, and they had these very heavy, very large and expensive machines. You have to go and sit there, and the client will have to pay later for their diagnosis.”
With a list consisting exclusively of professional brands, the platform offers beauticians an affiliate link to share with clients to get 15% commission on sales.
Professional beauty and salon brands have struggled since the beginning of the pandemic to adapt to the rise of e-commerce purchases. Hair care brands have also added e-commerce components to their professional sales channels: R+Co, John Paul Mitchell Systems, and Olaplex have App launched To their salon partners with features such as personalized recommendations for the past two years.
“It’s a delicate balance” in terms of choosing professional brands for sales channels, said Harrington. We want to support independent companies. Their income depends on the provision of services and the retail sale of products.”
In addition to the commission, cosmetologists receive 100% of the fee from digital appointments that can be made on the platform using Clientela. Users can also use the platform to book appointments by phone, in person or by video with skincare professionals.
Among the major B2C skincare brands, online skincare analysis tools have taken off during the pandemic. Clinic And the 182- Abdul Majeed Among the brands it has launched recently, while many skincare brands ELC and L’Oréal Group now offer it.
Blaha said that skincare analysis that comes from an e-commerce merchant rather than an individual brand has the advantage of “not knowing the brand, so when there’s a recommendation for this product over this product, it actually comes from a very authentic place.”
“Our partnership with Clientela and Coralai enables clients to obtain quantitative data to filter out optimal products and services, which are unique to their own skin and personal well-being needs,” Revieve CEO Sambo Parkkinen said in a statement.
It is owned by Corpus Group Inc. The next phase of Coralai will involve direct marketing to consumers and skincare professionals. “We want to engage with a larger consumer market,” Blaha said.
Additionally, according to Harrington, the company is expanding from focusing exclusively on cosmetologists to also include dermatologists, who can also make reservations through the platform. Also planning to go internationally.