CBS News is pausing its presence on Twitter

CBS News has paused its Twitter activity as concerns and confusion mount about the future of the social media platform and its content.

“In light of the uncertainty surrounding Twitter and out of an abundance of caution, CBS News is pausing activity on the social networking site while continuing to monitor the platform,” CBS News national correspondent Jonathan Vigliotti reported Friday, November 18. 2022 “CBS Evening News.”

The pause appears to affect the main CBSNews account as well as individual accounts for its various news programs, such as CBSEveningNews, CBSMornings, and CBSSunday (“CBS Sunday Morning” account), as well as accounts owned by its stations in major markets across the country.

The San Francisco-based CBS News Bay Area (KPIX) tweeted an identical statement by Vigliotti later on November 18.

Other accounts of the CBS-owned station appear to have remained silent since then, too

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The @CBS account, which is associated with the network as a whole, hasn’t tweeted since November 18, as of this writing, though historically it hasn’t posted as often as accounts related to the news.

In the meantime, @CBSSports doesn’t appear to be on board with the pause, as it continues to post updates. Individual CBS entertainment show accounts, which the network does not always control directly, remained active, though some tended to be more active than others.

CBS’s Twitter hiatus comes after weeks of turmoil and uncertainty following the Tesla owner Elon Musk shut down on its controversial Twitter takeover. Since then, questions about the platform’s content policies have fueled concern about the platform, since Musk has described himself as a supporter of free speech without specifying exactly what that means.

Several celebrities and other high-profile influencers also walked off the platform, some pointing to Musk’s alleged right-wing policies as well as other issues.

The company has let go of thousands of employees since the acquisition, many of whom were fired via email after finding themselves locked out of their work accounts. Others have reportedly been forced to click on a link to acknowledge a period of hard work to live under a mask or risk being fired. The company has also closed employee offices in and out of offices since the acquisition.

The company’s communications department appears to have been disbanded, making it difficult for media outlets to seek feedback from Twitter about the changes.

Meanwhile, Twitter also briefly started offering accounts the ability to get a “verified” blue checkmark just by paying $7.99 a month, which spiraled out of control as people raked in money and then changed their account names, including So use Musk’s name.

Many of these account holders did this simply to prove the shortsightedness of Musk’s move.

Then Twitter began suspending the accounts for not using their real names.

It then abruptly turned off the checkmark pay-for program and has since triggered a second gray checkmark to denote the account as “official” – essentially the same “verified” badge status the account was given prior to the change.

Advertisers and agencies have also cooled off on the platform, with many companies largely or completely eliminating ad purchases. Twitter largely depends on advertising revenue to make money.

CBS News is the first major national news organization in the US to stop using Twitter, though several smaller outlets have said they will close their accounts. CBS has also not ruled out returning to the platform at a later date.

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News organizations often rely on Twitter to generate clicks to their own sites and engage users to spend time there, which in turn can generate additional advertising revenue for the media itself.

The amount of traffic Twitter drives to news websites varies depending on the outlet and audience, and it’s not clear whether cutting Twitter as a traffic source could have significant impacts on revenue or visitors.

News organizations can also use Twitter to promote upcoming television anchors, going into users’ feeds in an effort to get them to switch to watching a scheduled program on linear or streaming television. For example, many networks tweet regularly before they start their national newscasts in each time zone.

News organizations often use Twitter to report brief snippets of breaking news as it happens. News anchors and reporters often have a significant following as well and use their accounts to tweet news, tease upcoming reports, and share glimpses of their personal lives.

CBS News doesn’t seem to have directed talent to stay off Twitter because many anchors and anchors still seem to be actively using their accounts (since most of these accounts are controlled by an individual who disclaims personal responsibility, they probably won’t fall under the decisions to stop using Twitter).

This isn’t the first time a media organization has requested that Twitter be blocked.

In 2018, the FoxNews account stopped tweeting for a period of time in response to what it described as Twitter’s slow response to removing tweets containing the Fox character. Tucker Carlson Home address that leads to security concerns for his safety.

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