Making it big in today’s real estate industry means taking advantage of every tool available and with the demand for Millennials and Generation Z in the housing market, social media can’t be given up. YouTube is one of the many platforms that real estate brokers can benefit greatly from, but how do you convert your audience into an actual business?
Not only do the industry professionals below offer advice on marketing yourself as a realtor, they lead by example in YouTube channels that leave viewers wanting more.
1. Ryan Serrant
It’s no surprise that Ryan Serhant’s YouTube videos featuring stunning mansions have garnered tens of millions of views. As one of the most successful and popular real estate brokers in the world, Serhant has closed over $5 billion in sales while balancing being the CEO of assertive. Real estate brokerage. Furthermore, Serhant is a best-selling author, podcast host, educator, and two-time Emmy Award nominee. He is also ready to share the secrets of exponential growth during His keynote address at this year’s annual HousingWire event in October.
Besides video listings for luxury properties, Serhant’s YouTube channel also offers tips on dealing with anxiety in the real estate industry, learning to be confident and managing yourself.
2. Grant Kardon
Having established himself as a major real estate YouTuber, Grant Cardone’s channel is a treasure trove of marketing advice, investment advice, and inspirational content for others in the business. And there’s good reason to take what he says seriously. Cardone is the founder of Cardone Capital, an investment firm with $1 billion in assets.
3. lian henry
With a YouTube channel showcasing her personality and high level of real estate vision, LeAnn Henri has been making the most of the platform since 2009. Henri presents her audience with a realistic picture of a day in the life of a real estate agent in our turbulent housing market, posting information on the ups and downs of her career.
Mark J. Koehler is not just a real estate investor, he is also a certified public accountant, attorney, bestselling author, and video personality for Entrepreneur.com. Koehler is an expert when it comes to tax law for individuals and small businesses, and he shares his wealth management blankly with the real estate professionals who follow his channel.
Outside of his own channel, Kohler also stars in videos for other real estate professionals like this one Best Tax Strategies for Real Estate Agents On the Marker Real Estate YouTube channel.
Ranked among the top 30 social media realtors worldwide and numbered on social media in both Alberta and Calgary, Mike Shepard is all about helping other realtors master the art of social media marketing.
With nearly 3 million views, his YouTube site offers advice on everything from How to dominate as a realtor during a market shift to create a file Outline of Realtors using YouTube.
As a newcomer to the real estate industry, Jennifer Bergman uses her YouTube platform to help brokers hoping to prepare for their new careers. Whether it’s licensing exam tips or insight into earning during your first year, Bergmann does not lack professional confidence despite her relatively short time in the industry. And her audience can benefit from a healthy dose of positivity in her posts, making tough days in real estate a lot easier.
7. Katie Lance
If you want advice on the intersection of social media and real estate, Katie Lance’s YouTube channel offers practical advice you can start using today. Lance has made a name for herself as a keynote speaker specializing in social media strategy and tech trends for real estate brokers. She is also the CEO and owner of a social media consulting firm, Katie Lance Consulting. Her company focuses on helping tech startups, real estate brokerage, and mortgage companies market themselves on social media in order to drive business.
It’s never too late for your business to take advantage of social media, and YouTube can be a creative and fun way to reach an audience you might otherwise have missed. Now that you’ve got some inspiration from the brokers above, getting started on YouTube is as easy as signing up and posting your first clip.